Nic van den Bergh

Cape Town / Dubai / Global

Global operator for advertising, media, AI and crypto.

I build companies, brands and ecosystems where attention becomes commercial momentum. From South African media scale to Web3 infrastructure and AI-native creative systems, the work is now global.

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Macula intelligenceMoore & Crew creativeBlockDAG global ecosystem

CEO / Founder at BlockDAGOwner of Macula and Moore & CrewBuilt Isobar SA to R700m turnoverOversaw R2.3bn group media trading spendFounded and sold Thunda.comGaming, Web3 and AI media operator

The rise was not a ladder. It was a series of rooms I learned how to build.

The through-line is simple: find the signal, shape the proposition, assemble the team, launch the system, measure what moves and keep improving until momentum appears.

First exit

I learned early that attention can become a platform.

Thunda.com was the first real proof. Build the room, create the culture, give brands a reason to show up, then scale the system until it becomes valuable enough to exit.

50,000photos per week before sale

Media scale

Then came the discipline of big media.

At Media24, Dentsu, Aegis, Isobar, iProspect, Carat, Vizeum and Posterscope, I learned how strategy, trading, creativity and performance fit together when the numbers are no longer small.

R2.3bngroup trading spend overseen

Digital growth

Digital made the work measurable.

From Virgin Money to Clicks2Customers, NMPi, Levi's ecommerce and performance-led agency work, the job became clearer: connect brand, data, UX, media and commercial outcomes.

20+years across media and growth

Global systems

Gaming and Web3 pushed the work global.

DFY Studios, Gameout and BlockDAG moved the operating field from local campaigns to international communities, wallets, exchanges, developers, mining, product narratives and ecosystem growth.

152countries in mobile gaming

Current operating level

From South African media roots to global ecosystem work.

At BlockDAG, I work on executive strategy, brand positioning, partnerships and market narrative for Layer 1 proof-of-work blockchain infrastructure. The challenge is not only technical. It is translation: making mining, wallets, exchanges, developer tools and ecosystem participation clear to global audiences.

Media systemsMacula

Audience intelligence, paid growth loops, signal mapping and AI-native media systems for brands that need sharper commercial movement.

Creative executionMoore & Crew

Creative AI marketing, design, websites, video, content and strategy built with the pace modern brands now demand.

Global ecosystemBlockDAG

Layer 1 proof-of-work infrastructure, mining, wallets, exchanges, developers, market narrative and international ecosystem growth.

Layer 1PoWGlobal

International talks, advisory and strategy sessions.

I speak to boards, agencies, founders, media teams, crypto communities and growth operators about the collision of creativity, technology and commercial systems.

Advertising and Creative Strategy

How agencies can move from campaign thinking to reusable creative operating systems.

Media, Growth and Ecommerce

How brand, paid media, content, data and conversion become one commercial loop.

AI Production Systems

How Canva, Envato, CapCut-style workflows and human taste become scalable output.

Crypto, Web3 and Ecosystems

How to translate blockchain infrastructure into useful products, markets and communities.