05/2022 - 2025
CMO
DFY StudiosIntegrated Web2 gaming with Web3 utility, leading metaverse, gaming and investor-facing commercial narratives.
11/2020 - 04/2022
CMO
Gameout IncLed marketing for a mobile gaming business operating in 152 countries with a 2.5m+ gamer community.
05/2020 - 11/2020
Managing Director
monetize.co.zaLed digital agency and incubator work, creating monetisation pathways for selected clients and ventures.
07/2019 - 05/2020
CMO
Africa Direct Life & InvestmentDelivered product sales strategy across insurance, salary advance, bond, debt consolidation and data-led insurance offerings.
12/2018 - 05/2020
Contract Outsourcing
Levi's South AfricaSupported levi.co.za ecommerce implementation, operations, sales analytics, targeting, content and marketplace partnership work.
12/2018 - 07/2020
Contract Outsourcing
Thrive MediaLed direct sales initiatives for major financial services clients and developed Garden Ninja with Neutrog for South African ecommerce.
08/2017 - 11/2018
Head of Digital
Virgin Money South AfricaOwned digital strategy, brand, media placement, creative, campaigns, agencies, tooling and conversion performance.
01/2015 - 07/2017
Managing Director
Clicks2Customers | NMPiLed data analytics, UX, web, SEO, SEM and social media teams through digital service growth.
07/2008 - 12/2012
Trading Director | Media Director
DentsuBuilt Isobar South Africa to R700m turnover and oversaw R2.3bn in Aegis Media South Africa group trading spend.
12/2003 - 10/2007
Publisher
Media24Oversaw Fin24 and Wheels24 business units across profitability, budgets, sales, marketing proposals and reporting.
10/1999 - 05/2001
Director and Founder
Thunda.comFounded, scaled and sold the platform after building products, services, web experiences, partnerships and advertiser campaigns.
01/1997 - 10/1999
Marketing and Sales Manager
Redline ProductsManaged retail, wholesale, marketing strategy, brand building and international export activity.